As marketers, we all want to generate more traffic for our eCommerce site, and we want that traffic to convert into sales at a high rate. Every business has a unique target audience that varies on hundreds of metrics. Changes to your store should be designed to help your target audience move through the buying process quickly and easily. A site that makes it easy to buy for its particular customer audience will sell more.

In this post, we’ll share how simple changes to your Magento site can have a dramatic effect on Revenue Per Visitor (RPV). In a short case study, we’ll provide an example test from one of our clients participating in the Mobile Optimization Initiative (MOI). We’ll show how a small, targeted change to their site increased mobile sales 14%. Finally, we’ll demonstrate how testing has helped us better understand our target audience.